Comments for brandStrategy - marketing branding strategy social media public speaking south africa http://brandstrategy.co.za Mon, 30 Jan 2012 10:02:27 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on “There Is No Such Thing as A Free Breakfast” – Wimpy’s Breakfast Gamble by dirck pont http://brandstrategy.co.za/there-is-no-such-thing-as-a-free-breakfast-wimpys-breakfast-gamble#comment-45 dirck pont Mon, 30 Jan 2012 10:02:27 +0000 http://brandstrategy.co.za/?p=242#comment-45 :-) :-)

]]> Comment on Who Is Killing The South African Restaurant Industry? Chapter 7 – The Staff by Mike Said http://brandstrategy.co.za/who-is-killing-the-south-african-restaurant-industry-chapter-7-the-staff#comment-33 Mike Said Mon, 23 Jan 2012 02:56:44 +0000 http://test6.brandstrategy.co.za/?p=161#comment-33 Thank you Jabulani, where are you based? Thank you Jabulani, where are you based?

]]> Comment on Who Is Killing The South African Restaurant Industry? Chapter 7 – The Staff by jabulani http://brandstrategy.co.za/who-is-killing-the-south-african-restaurant-industry-chapter-7-the-staff#comment-32 jabulani Sun, 22 Jan 2012 18:59:10 +0000 http://test6.brandstrategy.co.za/?p=161#comment-32 thank u,excellent stuff. Im a manager in a restaurant thank u,excellent stuff. Im a manager in a restaurant

]]> Comment on “There Is No Such Thing as A Free Breakfast” – Wimpy’s Breakfast Gamble by Mike Said http://brandstrategy.co.za/there-is-no-such-thing-as-a-free-breakfast-wimpys-breakfast-gamble#comment-30 Mike Said Sun, 22 Jan 2012 07:05:23 +0000 http://brandstrategy.co.za/?p=242#comment-30 Spoken like a true accountant. Thanks David Spoken like a true accountant. Thanks David

]]> Comment on “There Is No Such Thing as A Free Breakfast” – Wimpy’s Breakfast Gamble by Mike Said http://brandstrategy.co.za/there-is-no-such-thing-as-a-free-breakfast-wimpys-breakfast-gamble#comment-29 Mike Said Sun, 22 Jan 2012 07:04:47 +0000 http://brandstrategy.co.za/?p=242#comment-29 Costa, spot on when it comes to brand awareness and there is no way they could have got that much publicity in such a short time without it. Brave move Costa, spot on when it comes to brand awareness and there is no way they could have got that much publicity in such a short time without it. Brave move

]]> Comment on “There Is No Such Thing as A Free Breakfast” – Wimpy’s Breakfast Gamble by Mike Said http://brandstrategy.co.za/there-is-no-such-thing-as-a-free-breakfast-wimpys-breakfast-gamble#comment-28 Mike Said Sun, 22 Jan 2012 07:03:13 +0000 http://brandstrategy.co.za/?p=242#comment-28 Well done! I am glad it was a successful promotion Well done! I am glad it was a successful promotion

]]> Comment on “There Is No Such Thing as A Free Breakfast” – Wimpy’s Breakfast Gamble by burt http://brandstrategy.co.za/there-is-no-such-thing-as-a-free-breakfast-wimpys-breakfast-gamble#comment-25 burt Sat, 21 Jan 2012 10:21:44 +0000 http://brandstrategy.co.za/?p=242#comment-25 hey mike , i just thought of another marketing gem of wimpys , because the special was with bacon and no alternative was offered , all moslem and jewish customers were excluded. just a thought hey mike , i just thought of another marketing gem of wimpys , because the special was with bacon and no alternative was offered , all moslem and jewish customers were excluded. just a thought

]]> Comment on “There Is No Such Thing as A Free Breakfast” – Wimpy’s Breakfast Gamble by Frank http://brandstrategy.co.za/there-is-no-such-thing-as-a-free-breakfast-wimpys-breakfast-gamble#comment-22 Frank Fri, 20 Jan 2012 21:56:58 +0000 http://brandstrategy.co.za/?p=242#comment-22 Hi Mike, as a Wimpy Franchisee I must say I really enjoyed this event as everything is not always about how much profit one makes from each sale. The regular customers loved it. Well Done Wimpy. Hi Mike, as a Wimpy Franchisee I must say I really enjoyed this event as everything is not always about how much profit one makes from each sale. The regular customers loved it. Well Done Wimpy.

]]> Comment on “There Is No Such Thing as A Free Breakfast” – Wimpy’s Breakfast Gamble by Costa (food specialist) http://brandstrategy.co.za/there-is-no-such-thing-as-a-free-breakfast-wimpys-breakfast-gamble#comment-21 Costa (food specialist) Fri, 20 Jan 2012 17:30:53 +0000 http://brandstrategy.co.za/?p=242#comment-21 In case you did not realise this strategy was not only about the free breakfast. It was to say thank you to all customers and to create brand awareness. Brand awareness is one of the best forms of advertising and I applaud Wimpy on a successful campaigne. If you are looking for a consistant Wimpy store; In 3yrs I have had great service, delicious breakfasts and always left Wimpy Woodmead with a smile. In case you did not realise this strategy was not only about the free breakfast. It was to say thank you to all customers and to create brand awareness.
Brand awareness is one of the best forms of advertising and I applaud Wimpy on a successful campaigne. If you are looking for a consistant Wimpy store; In 3yrs I have had great service, delicious breakfasts and always left Wimpy Woodmead with a smile.

]]> Comment on “There Is No Such Thing as A Free Breakfast” – Wimpy’s Breakfast Gamble by David Kimmelman http://brandstrategy.co.za/there-is-no-such-thing-as-a-free-breakfast-wimpys-breakfast-gamble#comment-20 David Kimmelman Fri, 20 Jan 2012 14:19:48 +0000 http://brandstrategy.co.za/?p=242#comment-20 Hi Mike, The VAT issue is very simple, all purchases are subject to normal input VAT and may be claimed. ( irrespective if the supply is made at less than the cost). The sales slip will obviously have the breakfast marked at nil hence raising no output VAT. In effect you could say that SARS which at the end of the day is you and I, is funding part of this. David Hi Mike,

The VAT issue is very simple, all purchases are subject to normal input VAT and may be claimed. ( irrespective if the supply is made at less than the cost). The sales slip will obviously have the breakfast marked at nil hence raising no output VAT.

In effect you could say that SARS which at the end of the day is you and I, is funding part of this.

David

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